Dec 052011
Appella’s professionalism was outstanding. They provided Castrol with a well-researched and thoroughly validated range of names; legally, linguistically and strategically. We were very impressed by the wide range of names that supported our proposition and naming requirements. The global assessment of the linguistic merits of each shortlisted name was extremely useful and helps us clearly identify names that would work well in our markets. They were a pleasure to work with and we would definitely use them again.