Girish Upadhyay

Tata Motors

‘When we called on Appella, we were under extreme pressure to find a new name for our ZICA car, poised for global launch. From crowd-sourcing, we had a raft of potential  names but needed to validate them worldwide  to find a ‘winner’.  In just a few days, Appella turned things round so we could bring the TIAGO brand to market with confidence – confidence in the new name’s suitability, availability and general fitness for purpose. The speed and rigour of the Appella approach was matched by the creativity and flexibility of their staff: definitely a high octane performance!’