automated language filter

As global brand naming consultants, we offer an automated global negative language filter that can identify potential problem words by their phonetic and visual similarity to words in our negative and slang databases for 100 languages across the world and growing.

This includes virtually all languages with over 20 million speakers and virtually all European and east Asian languages with over 5 million speakers.

Our system allows us to rank potentially negative words by perceived closeness in spelling or pronunciation to a longlisted name and by degree of negativity. It is as important to be aware of all similar taboo and slang words within a target language as to over-react to ones of low risk.

Our negative language filter can be used for any brand naming longlists and shortlists and avoids high checking costs particularly when there is a large longlist or a large number of markets.