npowerSeminal late 1990’s re-branding exercise for National Power carried out by Bostock & Pollitt with the assistance of consultant Andrew McCrum. A brainwave by David Chappel resulted in the minimalist replacement of the outdated countrywide descriptor National by the subtle and in vogue and lower case n. David Chappel’s brand naming idea fuelled by Appella-style brand consultancy, research & suppport.