Vitempo

VitempoThe French and potentially European face of Healthspan, the UKs third biggest retailer of vitamins and health products. The name won plaudits from our early phase qualitative research throughout virtually the whole of Europe, especially Western and Northern Europe and continued to receive favourable reviews from more extensive research in France itself. 

The brand naming and company naming rationale behind VITEMPO was that it comprised the Paneuropean words vie ‘life’ and tempo ‘rhythm’ plus French vite ‘fast’ and meant ‘enabling you to live to a lively rhythm’. Its quick, short syllables and -o suffix symbolically represent this upbeat and energetic lifestyle.