Like many of these larger exercises finding VECTON was something of a chess match. It became clear, as our positive preliminary global linguistic evaluation was endorsed by more traditional methods, that VECTON was heading for success. It just needed that final tick of executive approval to get through to launch.
It had earlier been one of a number of good names to come through unscathed from the bruising identical trademark checking phase and achieve further success at the availability check stage. Our proprietary global lexicon of recognizable words had already shown us that sciency and powerful vector was well near globally recognizable.
Coupled with this the strong two stress name had a resonance that was in keeping with the required brand communication and a resonance that could be universally appreciated by the whole Castrol target market.