publications

McCrum, Andrew (1999)   ‘Sound systems: what the sound of a word says about its meaning’,
Design Week, May 7th edition.

McCrum, Andrew (2000)   ‘Brand names today compared to those 100 yearsago’,
Journal of Brand Management, vol 8, no.2, pp 111-120.
Available from: palgrave-journals.com/bm

McCrum, Andrew (2002)   ‘A Cultural-Linguistic Study of English Sound Symbolic Pejorative Lexemes Beginning in sl- and du-”,
Iconicity in Language, vol. 82, pp 303-331.
Reference available from trismegistos.com/Magical LetterPage/AnnotBiblio.html. Article to be available online shortly. Summary: this provides a very thorough discussion of the process of sound symbolic change over time, offering unusual insight to the actual mechanism whereby sound symbolism is manifested.