Company Naming
From Idea to Identity: Company Names that Open Doors.
Start Strong With the Right Company Name.
Whether you're launching a start-up or rebranding an established business, your company name is your first introduction. We help you find a name that reflects your purpose, speaks to your audience, and opens doors.
Naming Your Company With Confidence
A strong company name can be a game-changer. It helps you stand out in a crowded market, attract investors and build equity from day one. But great names don’t happen by accident, they’re the result of a thoughtful, strategic process. That’s where we come in.
At Appella, we bring expertise to the naming process. We have named some of the most important companies in their fields. From mergers of top ranking financial companies to multinational corporations, we've been at the forefront of local and global company names.
Our Company Naming Process - What's Included?
- Extensive name generation and refinement.
- Checks for trademark and domain availability plus linguistic/cultural strength.
- Final shortlist with rationale and recommendations.
- Launch your company with a name built to grow.
A great name is more than a label, it’s a launchpad for your company's success. With Appella, you’ll get the strategic insight and creative power you need to name your company with confidence.
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How We Do It
Benefits of a Company Naming Service
We appreciate the complexities of getting the right company name for a business. Product brands may come and go but company names should be built to last and that means getting the right kind of buy-in across the board.
We believe in maximum name choice so you will always have a large range of validated company names to consider without the necessity of multiple rounds of name generation. Early phase steering metrics are also designed to create company names with maximum relevance and desirability.
By contrast with more traditional clearance methods, our end-of-process extended validation trademark and Google checks (where appropriate through to initial trademark filings) allow a final shortlist of names to be cost-effectively and speedily validated at a global scale. This means any additional, final stage, country-by-country checks are far less likely to incur problems and leave you grasping for further company names as the critical launch time draws near.
Company Name Creation
We have named some of the most important companies in their fields. From mergers of top ranking financial companies (Finastra) to publicly listed multinational corporations (Filtrona to Essentra) to denationalised utilities (Statoil to Equinor), Appella has been at the forefront of local and global corporate and company name changes.
We also have a history of giving start-ups a helping hand with company names which offer immediate distinctiveness and authority. From top selling education app specialists Gojimo , to clinical medical company Clinfield, to US based home automation company Zego, we have produced company names in many different fields that offer a competitive difference, at an affordable cost.
Visit our Case Studies for more information on our corporate and company naming clients.
Proudly supporting clients across the globe for over 3 decades...
We have developed a unique process over the years to produce the desired outcomes for clients. Watch our video below and get in touch to find out how we can make this work for you:
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Brand Naming
As brand naming experts our validation systems are rigorous and wide-ranging. We use a range of specialist linguistic techniques and our own flagship software and databases to create and validate relevant names. Unlike other naming consultants, we often cover languages most linguists haven’t even heard of to give you the fuller picture of what names work best for your markets.
Product Naming
We use our own company software and lexicon to create product names that are legally available and distinctive across many world markets and languages.
This helps establish an identity which will springboard your brand name to success.
Validation
We specialise in name validation to help you choose with confidence. If you’ve shortlisted options, our process uses expert linguistic, cultural and legal checks—combined with real-world testing—to assess risk, clarity and impact. We deliver strategic insight that removes doubt and supports decisive action.