the toponym

Bournville, steeped in the history of not only Birmingham but also the philanthropist Cadbury family, is one of the most famous chocolate brand names in the UK.

Its name derives from the model town built in 1893 by George and Richard Cadbury for the employees of their new chocolate factory and business headquarters built fifteen years earlier in what was then a greenfield site south of Birmingham. The rural location was chosen for its easy access to a proposed development of the Birmingham West Suburban Railway and the Worcester and Birmingham Canal.

The name comes from the Bourn brook that ran through the site and French ville ‘village’. This seems to have been because French chocolate was so highly regarded. As with Cinzano, the exoticism of the provenance, this time French, was considered central to the desired brand identity, here of a superior, dark chocolate.