the acronym

One of the most traditional of brand name types, this is actually a near acronym coming from two and four letter abbreviations of the National Biscuit Company (of America). There is also a felicitous blending -c- that links the biscuit with company. Subtleties like this can make a simple acronymic acquire a richer meaning that can have wider recognition, and hence appeal, beyond that of just the willing and knowledgeable stakeholder.