If you want to market a product globally, there are over 20 different legal systems to consider in the EU alone. A world market could involve three or four times as many. In the end there’s no substitute for knowledge and experience. We use ours to weed out problematic names early on so you don’t waste precious resources developing them.
We conduct fast, reliable identical trademark searching of longlists in over 100 different trademark registers and have a network of contacts through which to conduct full trademark clearance searches for selected names. The Chinese location of our trademarks department ensures that Chinese character checking can be easily accomplished.
More importantly, we will expertly assess threats from similar names often freeing up a name for registration that someone less experienced in trademark law would consider a write-off and at other times sidelining a name to which someone else might have incorrectly given the green light.