We offer a full design range through highly experienced close associates. This includes initial identity options on shortlists, mini and full brand guidelines:
- Initial identities are offered for up to ten logo types, that will not only provide context for the selection of the names but begin to outline the possible creative routes.
- We take these initial routes and after discussion and collaboration, develop the ‘look & feel’ of the chosen route in more detail, ultimately delivering a ‘mini brand guidelines’ document (PDF format) that would include full guidance on logo usage, typography, colour palette, etc.
- A fuller brand guidelines document, showing all the fundamentals of the identity, but also straighforward brand positoning & core proposition, tone of voice, photography, etc. Additionally, the guidelines will demonstrate the identity in context (stationery, communication materials, website styling, etc) which can be used to execute actual deliverables.