portability

We have a firm foothold in the pan-European and global naming market. With our unique global lexicon of over 5,000 pan-European or global words and native linguistic experts in over 100 languages, the result is a brand you can be confident of carrying into your target markets. Whether you are looking for a name for a company or product, portability will almost certainly be a key consideration at some stage in the project’s life cycle.

If you or your current brand naming agents do not have loan word knowledge in your target markets or familiarity with gross negatives in at least the world’s top twenty languages you should be very wary of embarking on what can be a costly process: to do it all twice because of a faulty name is very wasteful. We can confidently say that Appella’s names have never been recalled because of linguistic, trademark or brand related issues.