The Appella Process
Find Out What Sets Our Naming Process Apart.
Appella follows a rigorous and unique process to brand naming that sets us apart from other naming companies. At the centre of this approach is our proprietary Black Box of brand name generating and filtering software. But this is only part of our competitive difference; Our many years’ experience, wide-ranging expertise and the rigour of our brand naming & validation processes all play their part in delivering the only purpose-built, software-driven, comprehensive naming and validation methodology on the market.

Our Black Box
The Appella brand naming process uses our own proprietary brand name generating and filtering software to quickly generate and evaluate company and product names.

Our Lexicon
As a top naming company, the words we find, generate and nuance are the most critical part of our offer. The Appella lexicon of thousands of internationally recognisable words is one of the landmark features of our Black Box. Here, potential names for a brand naming or brand identity project can be rapidly reviewed and in-suite developed, with their meanings in each target language accurately assessed. Our very human brainstormers will then also craft the selected words.
It’s a winning combination of intelligent technology and human creativity.
Trademark Checking
If you want to market a product globally, there are over 25 different legal systems to consider in the EU alone. A world market might involve three or four times as many. In the end there’s no substitute for knowledge and experience. We use ours to weed out problematic names early on by conducting fast, reliable identical trademark searching of your long list.
Later on, our post-shortlist checks, routinely commended for their rigour and speed, can avoid costlier full availability searches.
As importantly, we will expertly assess threats from similar names, often freeing up a name for registration that someone less experienced in trademark law would consider a write-off and, at other times, sidelining a name to which someone else might have incorrectly given the green light.
Global Language &
Linguistic Checks
Thanks to our world-leading global lexicon and our 100+ language negative word database, once your longlist arrives with our professional linguists, they will have fewer problem words to report on, yielding more available words for you to choose from.
Our Unique Approach,
Your Competitive Difference.
We have developed a unique process over the years to produce the desired outcomes for clients. Watch our video below and get in touch to find out how we can make this work for you: