how we work

We are a brand naming partnership supported by a team of thirty or forty regular evaluators and we collectively create and identify memorable brands with global reach and resonance.

Andrew McCrum is a creative responsible for name generation and evaluation.

Tom Hope, former partner and head of Brand Protection at the international law firm Linklaters, brings over 30 years experience of helping brand names come to fruition.

With the help of design and brand development associates Carl Shuck and Fergus Partridge and our many linguists around the world, we work on global product and company naming projects as well as smaller UK business naming  projects to create brand names from zero brief to a final trademarked name.