other things we do

research

Research is getting the full picture for anything we do, whether it be company naming, corporate identity or product naming project. It underpins all our work whether it be for proposition, name context, name creation, name validation (language screening, trademark checking, Google and URL checks) or name profiling.

As Nobel Prize Winner for Medicine Albert Szent Gyorgyi once said: ‘research is to see what everybody else has seen, and to think what nobody else has thought’.