name analysis

We provide linguistic analysis of names by one, three or five locally based linguists giving a thorough assessment of a brand name’s potential. Our name analysis covers all essential linguistic criteria providing you with all the qualitative information you need on which to base your naming decision. This can be carried out on between one and six shortlisted names, no difference in cost. We also grade each name using the Appella name grading system used in Name Evaluation.

A competent brand naming project leader, whether it be for corporate naming or product naming, should go to this level of analysis when submitting naming options at higher levels.