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The Appella brand naming process uses our own unique proprietary company naming software to generate and evaluate company and product names fast. It also gives you the assurance that all lexical avenues have been thoroughly explored. Some of these brand name creation programs make words that have no formal meaning. Others use existing words and meanings.

So, if you are naming a business for the global market that has to fit a specific set of requirements, looking for a creative business name for a local market or perhaps starting a new product naming project, our combination of ground breaking software and experienced brainstormers, harnessed to a robust and objective methodology, will provide you with the ideal naming and validation option.