name evaluation

Our longlisted brand names are graded and commented upon by mother tongue speaking linguists based in the home country of each language. This brand name evaluation uses an academically-based grading system in which each name is valued and graded according to social, legal and sensory criteria.

This allows both product and company name ideas to be consistently assessed by knowledgeable people in the constantly changing local markets. For instance, local media and other influences can sometimes attach negative associations to apparently innocent names and words.