Brand Naming
Our expert team creates brand names that captivate, connect, and go the distance.
Your brand name is more than just a word.
The importance of creating a great brand name goes well beyond finding the right combination of letters. When it's done well, it becomes the cornerstone of your identity. At Appella, we specialise in creating brand names that resonate with your audience, align with your values, and stand the test of time.
Why Investing in Brand Naming Matters
Did you know, more names are now used in every sector than even just 10 years ago? This makes finding one that is protectable and unique even harder (but more important) than ever.
Great brand names don’t just happen by accident. The ones that last are the ones that are crafted with care and consideration. They tell a story, work across multiple countries and cultures, are succinct and memorable.
Keep reading to discover the Appella approach...
The Appella Approach to Brand Naming
At Appella, we bring technology and creativity together to develop names that will stand the test of time and grow with your business. Our approach includes:
- In-depth briefing phase to understand your business and audience.
- Competitor name analysis and name testing.
- Name generation using our unique Black Box software
- Human filtering to ensure aesthetic appeal and alignment with your brand.
- Rigorous checks including linguistic, trademark and Google/URL checks.
Watch our short video below or explore
our process in full and let's create a brand name that speaks volumes.
How We Do It
The Appella Black Box
In our industry there is a tool that stands head and shoulders above all other humans, computers and algorithms. That tool is the Appella Black Box and we guard it tightly as it's the vital component missing from our competitors and an integral part of our brand naming process. Not only does it find names from our tagged lexipedia of words that could be a fit for your brand, but filters out negative words in 118 languages, to ensure your chosen name works across the globe. But that’s not all…
Global Brand Naming And Validation Expertise
Our Black Box of proprietary brand name generating and filtering software is only part of our competitive difference. Our many years experience, wide-ranging expertise and the rigour of our brand naming/validation processes, each plays its part in making your mark. We use a range of specialist linguistic techniques and, unlike other naming consultants, cover languages most linguists haven’t even heard of to give you a fuller picture of what names work best for your markets.
Find out more about the Black Box and the overall Appella Process below.
Proudly supporting clients across the globe for over 3 decades...
We have developed a unique process over the years to produce the desired outcomes for clients. Watch our video below and get in touch to find out how we can make this work for you:
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Company Naming
We have over 20 years experience of corporate and company naming. In that time we’ve developed a highly rigorous process, designed our own software, built specialist databases including a publication-grade lexicon of words recognisable across Europe/ globally and refined a robust and detailed method for validating and protecting those names.
Product Naming
We use our own company software and lexicon to create product names that are legally available and distinctive across many world markets and languages.
This helps establish an identity which will springboard your brand name to success.
Validation
We specialise in name validation to help you choose with confidence. If you’ve shortlisted options, our process uses expert linguistic, cultural and legal checks—combined with real-world testing—to assess risk, clarity and impact. We deliver strategic insight that removes doubt and supports decisive action.