Company Naming Services

Product brands may come and go but company names should be built to last...

Company Name Creation

We have named some of the most important companies in their fields. From mergers of top ranking financial companies (Finastra) to publicly listed multinational corporations (Filtrona to Essentra) to denationalised utilities (Statoil to Equinor), Appella has been at the forefront of local and global corporate and company name changes. 


We also have a history of giving start-ups a helping hand with company names which offer immediate distinctiveness and authority. From top selling education app specialists Gojimo , to clinical medical company Clinfield, to US based home automation company Zego, we have produced company names in many different fields, that offer a competitive difference, at an affordable cost.

Naming Services Benefits

We appreciate the complexities of getting the right company name for a business. Product brands may come and go but company names should be built to last and that means getting the right kind of buy-in across the board.

We believe in maximum name choice so you will always have a large range of validated company names to consider without the necessity of multiple rounds of name generation. Early phase steering metrics are also designed to create company names with maximum relevance and desirability.

By contrast with more traditional clearance methods, our end-of-process extended validation trademark and Google checks (where appropriate through to initial trademark filings) allow a final short list of names to be cost-effectively and speedily validated at a global scale. This means any additional, final stage, country-by-country checks are far less likely to incur problems and leave you grasping for further company names as the critical launch time draws near. 

Visit our Case Studies for more information on our corporate and company naming clients.

We have developed a unique process over the years to produce the desired outcomes for clients. Watch our video below and get in touch to find out how we can make this work for you:

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