WINNERS of the Specialist Branding Agency of the Year! Global Awards 2022/23. Read more.
OUR PROCESS
We have developed a unique process over the years to produce the desired outcomes for clients. Watch our video below and get in touch to find out how we can make this work for you:
KEY COMPONENTS
RESEARCH
While a face-to-face meeting is not always possible, given the time constraints for many projects, the research phase allows as much contact time as necessary. Analysis of the distribution of your competitor names in our name map helps highlight context-critical name styles, and we’ll also consider strategic aspects such as audience and cultural impact.
OUR BLACK BOX
The Appella brand naming process uses our own unique proprietary company naming software to quickly generate and evaluate company and product names. It also gives you the assurance that all lexical avenues have been thoroughly explored. Some of these brand name creation programs produce words that have no formal meaning. Others use existing words and meanings.
Using our unique Black Box, together with our outstanding lexipedia of globally recognisable words, we can produce any name type that’s required, whether made-up, pan-european, globally recognisable or even language-specific. One of our most familiar names, the London transport smart card, the Oyster card, was a UK naming project whereas top business outsourcing specialist Maykor was a Russian one.
So, if you are naming a business for the global market that has to fit a specific set of requirements, looking for a creative business name for a local market or perhaps starting a new product naming project, our combination of ground-breaking software and experienced brainstormers, harnessed to a robust and objective methodology, will provide you with the ideal naming and validation option.
OUR LEXICON
As a top naming company, the words we find, generate and nuance are the most critical part of our offer. The Appella lexicon of thousands of internationally recognisable words is one of the landmark features of our Black Box. Here, potential names for a brand naming or brand identity project can be rapidly reviewed and in-suite developed, with their meanings in each target language accurately assessed.
Our very human brainstormers will then also craft the selected words.
TRADEMARK CHECKING
If you want to market a product globally, there are over 25 different legal systems to consider in the EU alone. A world market might involve three or four times as many. In the end there’s no substitute for knowledge and experience. We use ours to weed out problematic names early on by conducting fast, reliable identical trademark searching of your long list.
Later on, our post-shortlist checks, routinely commended for their rigour and speed, can avoid costlier full availability searches.
As importantly, we will expertly assess threats from similar names, often freeing up a name for registration that someone less experienced in trademark law would consider a write-off and, at other times, sidelining a name to which someone else might have incorrectly given the green light.
GLOBAL LANGUAGE & LINGUISTIC CHECKS
Thanks to our world-leading global lexicon and our 120 language negative word database, once your longlist arrives with our professional linguists, they will have fewer problem words to report on, yielding more available words for you to choose from.
