WINNERS of the Specialist Branding Agency of the Year! Global Awards 2022/23. Read more.
ABOUT US
Background
We are a brand naming partnership with a worldwide network of evaluators. Our experienced team is led by Andrew McCrum who is responsible for name generation and linguistic validation and Tom Hope, former partner and head of Brand Protection at the international law firm Linklaters. Together, they share over 30 years' experience of bringing brand names to fruition.
With the help of design and brand development associates Carl Shuck and Fergus Partridge and our many linguists around the world, we work on global, regional, and local product and company naming projects to create and validate new names quickly and cost-effectively.
Over the years we have worked with clients in a wide range of sectors. View our case studies to find out more:
AUTOMOTIVE I BUSINESS SUPPORT I CHARITY I EDUCATION I EMPLOYMENT I ENVIRONMENTAL I FINANCIAL I FOOD & DRINK I HEALTHCARE I HUMANITIES I LIFE SCIENCES I MANUFACTURING I TECH I TRANSPORT
We have developed a unique process over the years to produce the desired outcomes for clients. Watch our video below and get in touch to find out how we can make this work for you:
Meet the Leadership Team
Our experienced team covers all the key areas you need with linguists across the globe. Click below to hear from our leadership team:
Andrew McCrum
Naming & Validation
After working on a Ph.D in linguistics, Andrew founded his own S-Brands naming consultancy to bring us such iconic names as Oyster, Baileys Glide, and the record breaking, channel crossing Gibbs Aquada.
Tom Hope
Global Name Clearance
Carl Shuck
Marketing & Strategy
Awards
We're delighted to have won a number of awards over the years, here are some recent ones:
