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NAMING CASE STUDIES:
FOOD & DRINK SECTOR
Brand: Eureka
Sector: Food & drink
Brand type: Product
Primary Client: Kerrygold
Secondary client: None
Trademark territories: 2
Trademark classes: Total 4
Geographies: Middle East, Germany, Russia and China
Languages: 5 languages
Validation types: Localized Language, International Language, Trademark Identical, Trademark Extended, Google, URL
International Standards Implemented:
Prior to ISO registration
Brand: ForTo
Sector: Food & drink
Brand type: Product
Primary Client: Kerrygold
Secondary client: None
Trademark territories: 4
Trademark classes: Total 4
Geographies: Saudi Arabia, UAE, Russia, International
Languages: 3 languages
Validation types: Localized Language, International Language, Trademark Identical, Trademark Extended, Google, URL
International Standards Implemented: Prior to ISO registration
Brand:
McVities Medley
Sector:
Food & Drink
Brand type: McVities sub-brand
Primary Client: United Biscuits (now Pladis part of Yildiz Holdings)
Trademark territories: 1 jurisdiction
Trademark classes: 4
Countries: UK
Languages: 2
Validation types: Localized Language, International Language, Trademark Identical, URL
Brand: Zadina
Sector: Food and drink
Brand type: Product
Primary Client: Al Foah Dates, Al Ain, UAE
Trademark territories: 9 jurisdictions
Trademark classes: Total 3
Geographies: 6 countries
Languages: 6 languages
Validation types: Localized Language, International Language, Trademark Identical , Google, URL
Other services: Trademark acquisition
International Standards Implemented: Prior to ISO implementation
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