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Brand: Adenza
Sector:
Financial /
Tech
Brand type: Merger (Axiom and Calypso), optionally an umbrella brand
Primary Client: Axiom and Calypso
Senior Partner Client: Superunion
Trademark territories: 50
Trademark classes: 4
Countries: Global
Languages: 57
Validation types: Localised Language, International Language, Trademark Identical, Trademark Extended, Google, URL
Brand: Finastra
Sector:
Financial /
Tech
Brand type: Corporate
Primary Client: Misys, D + H
Senior Partner Client: Brand Union (now SuperUnion)
Trademark territories: 44 jurisdictions
Trademark classes: 4
Countries: 46
Languages: 50
Validation types: Localized Language, International Language, Trademark Identical, Trademark Extended, Google, URL
International Standards Implemented: ISO 9001 Quality management and process implementation (Appella Ltd), ISO 639-2 Language codification
Brand: Laurel Road
Sector:
Financial
/
Education
Brand type: Charity
Primary client: Darien Rowayton Bank
Secondary client: Brand Union (New York)
Trademark territories: None
Trademark classes: Total 2
Countries: North America and Mexico
Languages: 3 languages
Validation types: (ISO 9001 certified)Google, URL, Extended
Localised linguistic, Global negative word check (Electric Eel)
Trademarks (identical), Google, Linguistic validation, URL.
Brand: Transport for London, Oyster Card
Sector:
Financial /
Tech /
Transport
Brand type: Service
Primary Client: Transport for London
Senior Partner Client: Saatchi and Saatchi Design
Trademark territories: 8 jurisdiction
Trademark classes: 2
Countries: 1
Languages: 2
Validation types: Trademark Identical
Brand: Skrill
Sector: Financial / Tech
Brand type: Service
Primary Client: Brand Union
Geographies: New York
Languages: 1 language
Validation types: Localised Language, International Language
International Standards Implemented:
Prior to ISO registration
Brand: WorldPay
Sector:
Financial /
Tech
Brand type: Product and Service
Primary Client: Brand Union
Secondary client: NatWest
Geographies: Global
Languages: 24 languages
Validation types: Localized Language, International phonetics
International Standards Implemented:
Prior to ISO registration
Brand: Zego
Sector:
Tech /
Business Support /
Financial
Brand type: Company
Primary Client: Adam Blake, USA
Trademark territories: 1 jurisdiction
Trademark classes: Total 6
Countries: 1 country
Languages: 2 languages
Validation types:
Localised Language, International Language, Trademark Identical, Google, URL
International Standards Implemented:
ISO 9001 Quality management and process implementation (Appella Ltd) and ISO 639-2 Language codification
We combine unrivalled experience with proprietary tools for name analysis, creation and validation for a growing number of clients who offer Business Support services.
Appella helps new brands get to market faster with our renowned brand naming service.
We check trade marks, global linguistics and URLs to ensure your new brand or product name is suitable for global markets.
If you have a specific requirement in mind, our team are available on a consultancy basis.
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