FINANCIAL

NAMING CASE STUDIES:

FINANCial SECTOR


Brand Adenza 

Sector:  Financial / Tech

Brand type:  Merger (Axiom and Calypso), optionally an umbrella brand

Primary Client:  Axiom and Calypso 

Senior Partner Client:  Superunion

Trademark territories:  50   

Trademark classes:  4

Countries:  Global 

Languages:  57 

Validation types:  Localised Language, International Language, Trademark Identical, Trademark Extended, Google, URL

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Brand Finastra

Sector:  Financial / Tech

Brand type:  Corporate

Primary Client:  Misys, D + H

Senior Partner Client:  Brand Union (now SuperUnion)

Trademark territories:  44 jurisdictions

Trademark classes:  4

Countries:  46

Languages:  50 

Validation types:  Localized Language, International Language, Trademark Identical, Trademark Extended, Google, URL

International Standards Implemented:  ISO 9001 Quality management and process implementation (Appella Ltd),  ISO 639-2 Language codification

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Brand Laurel Road

Sector:  Financial / Education

Brand type:  Charity

Primary client:  Darien Rowayton Bank

Secondary client:  Brand Union (New York)

Trademark territories:  None

Trademark classes:  Total 2

Countries:  North America and Mexico

Languages:  3 languages

Validation types:  (ISO 9001 certified)Google, URL, Extended

Localised linguistic, Global negative word check (Electric Eel)

Trademarks (identical), Google, Linguistic validation, URL.

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Brand Transport for London, Oyster Card

Sector:  Financial / Tech / Transport

Brand type:  Service

Primary Client:  Transport for London

Senior Partner Client:  Saatchi and Saatchi Design

Trademark territories:  8 jurisdiction

Trademark classes:  2

Countries:  1

Languages:  2

Validation types:  Trademark Identical

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Brand Skrill

Sector:  Financial / Tech

Brand type:  Service

Primary Client:  Brand Union

Geographies:  New York

Languages:  1 language

Validation types:  Localised Language, International Language

International Standards Implemented:  Prior to ISO registration

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Brand WorldPay

Sector:  Financial / Tech

Brand type:  Product and Service

Primary Client:  Brand Union

Secondary client:  NatWest

Geographies:  Global

Languages:  24 languages

Validation types:  Localized Language, International phonetics

International Standards Implemented:  Prior to ISO registration

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Brand Zego

Sector:  Tech / Business Support / Financial

Brand type:  Company

Primary Client:  Adam Blake, USA

Trademark territories:  1 jurisdiction

Trademark classes:  Total 6

Countries:   1 country

Languages:  2 languages

Validation types:  Localised Language, International Language, Trademark Identical, Google, URL
International Standards Implemented:  ISO 9001 Quality management and process implementation (Appella Ltd) and ISO 639-2 Language codification

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