TECH

NAMING CASE STUDIES:

tECH SECTOR


Brand Adenza 

Sector:  Financial / Tech

Brand type:  Merger (Axiom and Calypso), optionally an umbrella brand

Primary Client:  Axiom and Calypso 

Senior Partner Client:  Superunion

Trademark territories:  50   

Trademark classes:  4

Countries:  Global 

Languages:  57 

Validation types:  Localised Language, International Language, Trademark Identical, Trademark Extended, Google, URL

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Brand Antelliq

Sector:  Tech / Life Sciences

Brand type:  Product

Primary Client:  Allflex

Secondary Client:  Superunion

Trademark territories:  40

Trademark classes:  Total 6

Geographies Select Europe, Africa, Americas, Oceania, Far East and China

Languages:  26 languages

Validation types:  Localized Language, International Language, Trademark Identical, Trademark, Extended, Google, URL

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Brand Felaqua

Sector:  Tech / Life Sciences

Brand type:  Product

Primary Client:  Sure Pet Care

Trademark territories:  16 jurisdictions

Trademark classes:  Total 4 (trademark checks)

Countries:  Select, leading global nations by GDP, including northern Europe core.

Languages:  12 

Validation types: ISO 9001 certified, Trademarks, Google, Linguistic validation and URL.

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Brand Finastra

Sector:  Financial / Tech

Brand type:  Corporate

Primary Client:  Misys, D + H

Senior Partner Client:  Brand Union (now SuperUnion)

Trademark territories:  44 jurisdictions

Trademark classes:  4

Countries:  46

Languages:  50 

Validation types:  Localized Language, International Language, Trademark Identical, Trademark Extended, Google, URL

International Standards Implemented: ISO 9001 Quality management and process implementation (Appella Ltd),  ISO 639-2 Language codification

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Brand Gojimo

Sector:  Humanities / Tech / Education

Brand type:  App

Primary Client:  George Burgess – Education Apps

Trademark territories:  21 jurisdictions

Trademark classes:  4

Countries:  18

Languages:  22  

Validation types:  Localized Language, International Language, Trademark Identical, Trademark Extended, Google, URL

International Standards Implemented:  ISO 9001 Quality management and process implementation (Appella Ltd),  ISO 639-2 Language codification

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Brand:  Kiteka

Sector:  Social enterprise / Tech / Humanities

Brand type:  Digital empowerment to women

Primary Client:  Hephzi Pemberton

Secondary Client:  Brand Union (New York)

Trademark territories:  None  

Trademark classes:  None

Countries:  Central Africa specifically, also globally   

Languages:  110 languages

Validation types:  (ISO 9001 certified) Global negative word check (Electric Eel)

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Brand ONMO

Sector:  Tech

Brand type:  Product and company

Primary client:  Brand Union (New York)

Trademark territories:  35 jurisdictions

Trademark classes:  Total 2

Countries:  Global, leading global nations by GDP, including select Africa.

Languages:  36 languages

Validation types:  (ISO 9001 certified), Localised linguistic, Global negative word check (Electric Eel) Trademarks (identical), Google, Linguistic validation, URL.

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Brand Transport for London, Oyster Card

Sector:  Financial / Tech / Transport

Brand type:  Service

Primary Client:  Transport for London

Senior Partner Client:  Saatchi and Saatchi Design

Trademark territories:  8 jurisdiction

Trademark classes:  2

Countries:  1

Languages:  2

Validation types:  Trademark Identical

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Brand Skrill

Sector:  Financial / Tech

Brand type:  Service

Primary Client:  Brand Union

Geographies:  New York

Languages:  1 language

Validation types:  Localised Language, International Language

International Standards Implemented:  Prior to ISO registration

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Brand WorldPay

Sector:  Financial / Tech

Brand type:  Product and Service

Primary Client:  Brand Union

Secondary client:  NatWest

Geographies:  Global

Languages:  24 languages

Validation types:  Localized Language, International phonetics

International Standards Implemented: Prior to ISO registration

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Brand Zego

Sector:  Tech / Business Support / Financial

Brand type:  Company

Primary Client:  Adam Blake, USA

Trademark territories:  1 jurisdiction

Trademark classes:  Total 6

Countries:  1 country

Languages:  2 languages

Validation types:  Localised Language, International Language, Trademark Identical, Google, URL
International Standards Implemented:  ISO 9001 Quality management and process implementation (Appella Ltd) and ISO 639-2 Language codification

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Brand Zenvoy

Sector:  Tech / Employment / Business support

Brand type:  Company

Primary client:  Leo Gestetner

Secondary client:  None

Trademark territories:  31

Trademark classes:  Total 4

Geographies:  Europe and the USA

Languages:  No localised language checks

Validation types:  International Language, Trademark Identical, Google, URL, Extended trademark and Google

International Standards Implemented:  Prior to ISO registration

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