CASE STUDIES

Brand:  Adenza 

Sector:  Financial / Tech

Brand type:  Merger (Axiom and Calypso), optionally an umbrella brand

Primary Client:  Axiom and Calypso 

Senior Partner Client:  Superunion

Trademark territories:  50   

Trademark classes:  4

Countries:  Global 

Languages:  57 

Validation types:  Localised Language, International Language, Trademark Identical, Trademark Extended, Google, URL

Brand:  Affinitas Education

Sector:  Education / Humanities

Brand type:  New Education Provider

Primary Client:  Leap Education

Trademark territories:  12

Trademark classes:  Total 1

Countries:  Select Europe, USA, select Central and South America

Languages:  15 languages

Validation types:  Localised Language, International Language, Trademark Identical, Google, URL

Brand:  Antelliq

Sector:  Tech / Life Sciences / Environmental

Brand type:  Product

Primary Client:  Allflex

Secondary Client:  Superunion

Trademark territories:  40

Trademark classes:  Total 6

Geographies:  Select Europe, Africa, Americas, Oceania, Far East and China

Languages:  26 languages

Validation types:  Localized Language, International Language, Trademark Identical, Trademark, Extended, Google, URL

Brand:  Aquada

Sector:  Automotive / Transport

Brand type:  Product

Primary Client:  Gibbs Technologies

Secondary Client:  Heavenly

Trademark territories:  Prior to full process implementation

Trademark classes:  Prior to full process implementation

Geographies:  Prior to full process implementation

Languages:  6 languages

Validation types:  Localized Language, International Language

International Standards Implemented:  Prior to ISO implementation

Brand:  Avenues for Justice

Sector:  Charity

Brand type:  Charity program name

Primary client:  Brand Union (USA)

Trademark territories:   1 jurisdiction

Trademark classes:  Total 4

Countries:  1 country

Languages:  0 languages

Validation types: (ISO 9001 certified), Quality management and process implementation (Appella Ltd) Trademark identical, USA Charity Register, Google, URL.

Brand:  BeliEV

Sector:  Renewable energy, automobile charging point

Brand type:  Company and product

Primary client:  Liberty Charge

Secondary client:  None

Trademark territories:  29 jurisdictions

Trademark classes:  Total 7 (trademark checks)

Geographies:  Europe and Turkey

Languages:  29 languages

Validation types:  Trademarks, Google, URL, Extended Google and trademark

Brand:  Clement

Sector:  Healthcare

Brand type:  Company

Primary Client:  Alberto Bonilla Moralles

Trademark territories:  UK, Spain and International

Trademark classes:  35 & 44

Geographies:  UK and Spain

Languages:  English and Spanish

Validation types:  Trademark checks, Google checks, .COM checks and automated negative language check (Electric Eel)

Brand:  Clinfield

Sector:  Humanities / Life Sciences / Employment

Brand type:  Company

Primary Client:  Alasdair Moodie and Kelly Gleason

Trademark territories:  1 jurisdiction

Trademark classes:  Total 1-3 (Trademark checks)

Countries:   1 country

Languages:   1 language

Validation types:  Companies House, Google, URL

Brand:  CO:COLLECTIVE

Sector:  Marine-based energy services / Business Support / Environmental

Brand type:  Company

Primary Client:  Energy services entity

Trademark territories:  0

Trademark classes:  0

Countries:   Top 50 by the CIA Factbook GDP PPP

(Purchasing Power Parity)

Languages:   76 language

Validation types:  Automated global negative linguistic checks

Localized linguistic checks

Brand:  Essentra

Sector:  Manufacturing

Brand type:  Corporate

Primary Client:  Filtrona

Senior Partner Client:  Brand Union

Trademark territories:  83 jurisdictions

Trademark classes:  16

Countries/Republics:  85

Languages:  56 

Validation types:  Localized Language, International Language, Trademark Identical, Trademark Extended, Google, URL

Brand:  Eureka

Sector:  Food & drink

Brand type:  Product

Primary Client:  Kerrygold

Secondary client:  None

Trademark territories:  2

Trademark classes:  Total 4

Geographies:   Middle East, Germany, Russia and China

Languages:   5 languages

Validation types:   Localized Language, International Language, Trademark Identical, Trademark Extended, Google, URL

International Standards Implemented:  Prior to ISO registration

Brand:  Felaqua

Sector:  Tech / Life Sciences

Brand type:  Product

Primary Client:  Sure Pet Care

Trademark territories:  16 jurisdictions

Trademark classes:  Total 4 (trademark checks)

Countries:  Select, leading global nations by GDP, including northern Europe core.

Languages:  12 

Validation types: ISO 9001 certified, Trademarks, Google, Linguistic validation and URL.

Brand:  Finastra

Sector:  Financial / Tech

Brand type:  Corporate

Primary Client:  Misys, D + H

Senior Partner Client:  Brand Union (now SuperUnion)

Trademark territories:  44 jurisdictions

Trademark classes:  4

Countries:  46

Languages:  50 

Validation types:  Localized Language, International Language, Trademark Identical, Trademark Extended, Google, URL

International Standards Implemented:  ISO 9001 Quality management and process implementation (Appella Ltd),  ISO 639-2 Language codification

Brand:  Forto

Sector:  Food & drink

Brand type:  Product

Primary Client:  Kerrygold

Secondary client:  None

Trademark territories:  4

Trademark classes:  Total 4

Geographies:  Saudi Arabia, UAE, Russia, International

Languages:  3 languages

Validation types:  Localized Language, International Language, Trademark Identical, Trademark Extended, Google, URL

International Standards Implemented:  Prior to ISO registration

Brand:  Gojimo

Sector:  Humanities / Tech / Education

Brand type:  App

Primary Client:  George Burgess – Education Apps

Trademark territories:  21 jurisdictions

Trademark classes:  4

Countries:  18

Languages:  22  

Validation types:  Localized Language, International Language, Trademark Identical, Trademark Extended, Google, URL

International Standards Implemented:  ISO 9001 Quality management and process implementation (Appella Ltd),  ISO 639-2 Language codification

Brand:  Kiteka

Sector:  Social enterprise / Tech / Humanities

Brand type:  Digital empowerment to women

Primary Client:  Hephzi Pemberton

Secondary Client:  Brand Union (New York)

Trademark territories:  None  

Trademark classes:  None

Countries:  Central Africa specifically, also globally   

Languages:  110 languages

Validation types:  (ISO 9001 certified) Global negative word check (Electric Eel)

Brand:  Laurel Road

Sector:  Financial / Education

Brand type:  Charity

Primary client:  Darien Rowayton Bank

Secondary client:  Brand Union (New York)

Trademark territories:  None

Trademark classes:  Total 2

Countries:  North America and Mexico

Languages:  3 languages

Validation types:  (ISO 9001 certified) Google, URL, Extended Localised linguistic, Global negative word check (Electric Eel)

Trademarks (identical), Google, Linguistic validation, URL.

Brand:  McVities Medley
Sector:  Food & Drink

Brand type:  McVities sub-brand

Primary Client:  United Biscuits (now Pladis part of Yildiz Holdings)

Trademark territories:  1 jurisdiction

Trademark classes:  4

Countries:  UK

Languages:  2 

Validation types:  Localized Language, International Language, Trademark Identical, URL

Brand:  ONMO

Sector:  Tech

Brand type:  Product and company

Primary client:  Brand Union (New York)

Trademark territories:  35 jurisdictions

Trademark classes:  Total 2

Countries:  Global, leading global nations by GDP, including select Africa.

Languages:  36 languages

Validation types:  (ISO 9001 certified), Localised linguistic, Global negative word check (Electric Eel) Trademarks (identical), Google, Linguistic validation, URL.

Brand:  Osprey

Sector:  Electric Vehicles, EV Charging Points

Brand type:  Company and Product

Primary client:  (Engenie→) Osprey

Trademark territories:  1

Trademark classes:  Total 4

Countries:  UK

Languages:  1

Validation types:  Automated negative language checks in 110 languages, Trademark Identical, Trademark clearance

Further legal work:  Trademark registration

Brand:  Oyster Card (Transport for London)

Sector:  Transport

Brand type:  Service

Primary Client:  Transport for London

Senior Partner Client:  Saatchi and Saatchi Design

Trademark territories:  8 jurisdiction

Trademark classes:  2

Countries:  1

Languages:  2

Validation types:  Trademark Identical

Brand:  Skrill

Sector:  Financial

Brand type:  Service

Primary Client:  Brand Union

Geographies:  New York

Languages:  1 language

Validation types:  Localised Language, International Language

International Standards Implemented:  Prior to ISO registration

Brand:  Tata Tiago

Sector:  Transport / Automotive

Brand type:  Standalone

Primary client:  Tata Motors

Secondary client:  None

Trademark territories:  35

Trademark classes: 2

Geographies: 34 Countries

Languages:  94 languages (including 20 Indian languages)

Validation types: Localized Language, International Language, Identical trademarks, Google, URL

Brand:  Tata Tigor

Sector:  Automotive / Transport

Brand type:  Stand Alone

Primary Client:  Tata Motors

Trademark territories:  35 jurisdictions

Trademark classes:  2

Countries:  34

Languages:  94 languages (including 20 Indian languages)  

Validation types:  Localized Language, International Language, Trademark Identical, Google, URL

International Standards Implemented:  ISO 9001 Quality management and process implementation (Appella Ltd),  ISO 639-2 Language codification

Brand:  Trade Foundry

Sector:  Humanities / Employment

Brand type:  Company

Primary Client:  Clay Coffman and Adam Blake, USA

Trademark territories:  1 Jurisdiction

Trademark classes:  Total 3

Countries:  1 country

Languages:  2 languages

Validation types:  Localised language, International Language, Trademark Identical, Google, URL

International Standards Implemented:  ISO 639-2

Brand:  Irish Breeze

Sector:  FMCG / Healthcare

Brand type:  Company and product

Primary client:  Irish Breeze

Secondary client:  None

Trademark territories:  0 jurisdictions

Trademark classes: 0 (trademark checks)

Geographies: Europe, Asia, Middle East & South America 

Languages:  56 languages

Validation types: Linguistic analysis

Brand:  WaveLength

Sector:  Charity

Brand type:  Company

Primary client:  Tim Leech

Partner client:  Sarah Roberts, Brand Mirror

Trademark territories:  1 jurisdiction

Trademark classes:  Total 2

Countries:  1 country

Languages:  1 languages

Validation types: Trademark identical, UK Charity Register, Google, URL.

Brand:  WorldPay

Sector:  Financial / Tech

Brand type:  Product and Service

Primary Client:  Brand Union

Secondary client:  NatWest

Geographies:  Global

Languages:  24 languages

Validation types:  Localized Language, International phonetics

International Standards Implemented:  Prior to ISO registration

Brand:  Zadina

Sector:  Food and drink

Brand type:  Product

Primary Client:  Al Foah Dates, Al Ain, UAE

Trademark territories:  9 jurisdictions

Trademark classes:  Total 3

Geographies:  6 countries

Languages:  6 languages

Validation types:  Localized Language, International Language, Trademark Identical , Google, URL

Other services:  Trademark acquisition

International Standards Implemented:  Prior to ISO implementation

Brand:  Zego

Sector:  Tech / Business Support / Financial

Brand type:  Company

Primary Client:  Adam Blake, USA

Trademark territories:  1 jurisdiction

Trademark classes:  Total 6

Countries:   1 country

Languages:  2 languages

Validation types:  Localised Language, International Language, Trademark Identical, Google, URL
International Standards Implemented:  ISO 9001 Quality management and process implementation (Appella Ltd) and ISO 639-2 Language codification

Brand:  Zenvoy

Sector:  Tech / Employment / Business support

Brand type:  Company

Primary client:  Leo Gestetner

Secondary client:  None

Trademark territories:  31

Trademark classes:  Total 4

Geographies:  Europe and the USA

Languages:  No localised language checks

Validation types:  International Language, Trademark Identical, Google, URL, Extended trademark and Google

International Standards Implemented:  Prior to ISO registration