Product Naming
We deliver high impact product names that are memorable and durable in all your key markets.
Product Names With Purpose.
From innovative tech tools to consumer goods, a product name should stand out, support your brand and spark interest. Whether you're naming a single product or an entire range, we'll help you strike the right chord with your audience.
A Product Name that Sells and Scales
Your product name is a key component to its success, so how do you choose the right one? When it comes to product naming, we consider how your product fits within your portfolio, how it will be marketed, and how it needs to perform in the real world.
We will identify what makes your product unique, and convert that competitive difference into a name that resonates with your target market and ultimately, sells.
What You Get from Appella
As part of the product naming process, we will consider:
- Alignment with brand and product strategy
- Exploration of different naming styles (descriptive, evocative, invented, etc.)
- Naming hierarchy if you have a product range
- Trademark, linguistic and cultural checks
Make your product impossible to ignore,
get in touch with our product naming experts.
How We Do It
Product Naming Analysis
Giving your product the edge over your competitors is key to its success. By applying our range of pre-naming analytic functions we can identify what makes your product different and convert that competitive difference into a brand name with a brand advantage. In knowing how names work linguistically and in the brand context, we can apply our knowledge to deliver a range of appropriate and validated product names with high impact, which are both memorable and durable in all your key markets.
A Unique Product Naming Service
We apply any of a range of linguistic theories to our names to give your product a head start in life. For example, we can make a product name more memorable through its distribution of vowels and consonants; make the name fit the product at a deep linguistic, sound symbolic, level; make the product name more aesthetically appealing; or give it, like the Oyster Card, a spotlight in the mental lexicon by its near uniqueness.
Proudly supporting clients across the globe for over 3 decades...
We have developed a unique process over the years to produce the desired outcomes for clients. Watch our video below and get in touch to find out how we can make this work for you:
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Brand Naming
As brand naming experts our validation systems are rigorous and wide-ranging. We use a range of specialist linguistic techniques and our own flagship software and databases to create and validate relevant names. Unlike other naming consultants, we often cover languages most linguists haven’t even heard of to give you the fuller picture of what names work best for your markets.
Company Naming
We have over 20 years experience of corporate and company naming. In that time we’ve developed a highly rigorous process, designed our own software, built specialist databases including a publication-grade lexicon of words recognisable across Europe/ globally and refined a robust and detailed method for validating and protecting those names.
Validation
We specialise in name validation to help you choose with confidence. If you’ve shortlisted options, our process uses expert linguistic, cultural and legal checks—combined with real-world testing—to assess risk, clarity and impact. We deliver strategic insight that removes doubt and supports decisive action.