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PROVIA CASE STUDY
SUMMARY
Brand type: Life Sciences
Primary Client: True Story
Secondary Client: Lafferty
Trademark territories: Selected 21 major economies global
Trademark classes: 35, 36, 37, 40, 42 and 44
Geographies: Global
Languages: 22 languages globally
Validation types: Trademark checks, Google checks, .COM checks and automated negative language check (Electric Eel), localised linguistic checks
BACKGROUND
Lafferty is a project leadership company based in Ireland. Originally focussing on biotech they wanted to branch out into other business areas under their existing name and so sought a new name to flagship their biotech business.
Core values of project leadership, breadth of analytical framework and resolution of organisational complexity were key attributes we used in our name modelling process.
PROJECT
Provia emerged as the lead name candidate because of its base components of Prov- ‘proof’ and -via ‘the way to it’.
These elements spoke both to Provia’s proven project management capabilities and the proof of the efficacy of their clients’ products through the scientific way (via) of testing, observing and recording.
This name also came out near the top of our
linguistic checks in twenty world languages.
