CONSULTANCY

Brand Name Consulting

Appella has provided independent, breakthrough problem solving in areas such as brand hierarchy systematization, car grade name categorization and linguistic styles for sub-brand nomenclature. 


We’ve provided linguistic analysis to enable registration and protection of previously unregistrable words, strategic support relating to world markets and provided top-level advice around legal problems such as purchase of dormant URLs, trademark co-existence or purchase of an active trademark.


If you have a specific requirement in mind, our team is available on a consultancy basis. We have worked with many clients in this capacity (see examples below).   Contact us to find out more.

More Th>n

More Th>n was a semantic and grammatical consultancy exercise to establish how Brand Guardians’ comparative phrase, ordinarily unregistrable, could be used as a brand name and be trademarked. 

The trademark tsars were appeased, the rest is history.
npower
npower

In this seminal late 1990’s re-branding exercise for National Power carried out by Bostock & Pollitt with the assistance of consultant Andrew McCrum, a brainwave by David Chappel resulted in the minimalist replacement of the outdated countrywide descriptor National by the subtle and in-vogue and lower case n. 

David Chappel’s brand naming idea was fuelled by Appella-style brand consultancy, research & support.
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