Names that build brands.
If you're looking to establish a new company name or product brand, we should talk.
Our brand naming experts have been creating memorable names over a range of business sectors for over twenty years. We have a wealth of experience and high levels of expertise in our respective fields for international brand naming.
Proudly supporting clients across the globe for over 3 decades...
What we do
Appella has a tool that stands us head and shoulders above other brand naming companies: the Black Box. Derived from years of industry experience and brand-name dedicated programming, the Appella Black Box is a bespoke piece of ground-breaking software that targets respective client requirements in a more focussed and creative manner than either human brainstorming or AI mass data trawling.
Our black box holds the key to creating long-lasting, memorable brand names and forms the cornerstone to our unique naming process. When you choose to work with us the black box, allied to our very human linguistic, branding and legal experts, will give you access to all you need to create a unique brand name that works not only across geographical time zones but across decades.
A recent study by Apple has revealed that AI cannot solve complex problems. In fact, when all the leading Artificial Intelligence models questioned in the study encountered complexity in a problem, rather than expanding their field and means of enquiry they use increasingly narrow terms of reference and exhibit what the scientists call a ‘counter-intuitive scaling limit.’
Creating or finding a range of client-specific brand names which are relevant, aesthetically pleasing and appeal to the phonetic and semantic sensitivities of more than one language, let alone multiple languages, is a complex problem and one that should not be put in the hands of an AI mass data synthesizer.
Find out more about the Appella Process
Case Studies
Our brand naming experts have been creating memorable names over a range of business sectors for over twenty years. We have a wealth of experience and high levels of expertise in our respective fields for international brand naming. Get in touch to discuss your requirements.
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