WINNERS of the Specialist Branding Agency of the Year! Global Awards 2022/23. Read more.
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Brand Naming Specialists
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TfL - Oyster Card
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Finastra
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Tata - Tigor
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McVitie's - Medley
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Essentra
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Red Orchard
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Global Brand Naming Consultants
Appella are brand naming consultants who have been creating memorable names over a range of business sectors for over fifteen years. We have a wealth of experience in both the UK and particularly in international brand naming and high levels of expertise in our respective fields.
In our naming process we take you through several phases of brand assessment and name familiarisation before we start the name creation process in any depth. This is where we ensure that the right brand messages are conveyed by the most appropriate name styles for your sector, by names you feel confident about.
As brand naming consultants our validation systems are rigorous and wide-ranging. We use a range of specialist linguistic techniques and our own flagship software and databases to both create relevant names and to initially validate them. Unlike other naming consultants, we often cover languages most linguists haven’t even heard of in order to give you the full picture of whether a name works in your market.
We initially assess trademarks by a number of methods not available to the layman, not possible for a non-professional. These may be according to whether names are, for example, available but not protectable in some jurisdictions but protectable in others, or available because the law deems them to be no longer legally securable by their owners. We later use inexpensive, short-cut, specialist methods to search for competitors with similar names to put you in the best possible picture prior to registration or further precision checks.
Globally Experienced Team
Exceptional Customer Satisfaction
Unique Black Box
Global Naming Conventions
ISO 9001
The Brand Naming Company with a Competitive Difference
In our industry there is a tool that stands head and shoulders above all other humans, computers and algorithms. That tool is the
Appella Black Box and we guard it tightly as it's the vital component missing from all our competitors.
To see what our Black Box naming tool can do to help find the right name for your requirements, get in touch or click below to read more:
- NAMING SERVICE
- Pre-naming research
- Name creation
- Global lexicon
- NAME VALIDATION SERVICE
- Trademark checking
- Linguistic checking
- Systematic Google checks
- Secure global URL checks
Brand Naming Clients
Global Brand Naming and Validation Expertise
Our network of linguists extends across the world, ensuring our recommendations are relevant, valid and checked across all continents related to your plans.
How We Work
