Blog Post

Summer 2022 Company Update

Carl Shuck • July 1, 2022

As nature renews, so the scope of green projects continues to expand for the Appella team.


Recently we have been busy advising, naming and validating brand names both legally and linguistically for a widening range of clients, committed to addressing climate change.


After naming for the UK rollout of two new EV Charging networks, we are now full tilt on more international projects in such diverse sectors as education, aerospace and industrial cleaning.


The EV charging sector is dramatically gearing up in the UK as the government's commitment to phase out sales of new carbon based combustion engine cars by 2030 invites a flood of new charging points nationwide. With dozens of new entrants into the market, finding a new brand name that stands out and appeals both to end users and local authority sponsors, is becoming ever more challenging.

For these EV network projects, we have worked directly with both the end client and their marketing agency – something we are always happy to do.


But there is always room for more, as we look for new sustainable territories to explore in the world of brand naming.


If you have any requirements you would like to discuss, don't hesitate to contact us.


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